Now is a DIY recording & performing pop group from the SF Bay Area with a predilection for 80s UK cassette culture, pulp novels, beat groups, and b movies.

"Now Does the Trick" all too well. With balance, harmony, and simplicity, Now slips their hand into the pocketbook of modfathers without being nicked by nostalgia.

Harmony on every corner. "Beat Girl" playing on late night TV. The fantasy soundtracks People doing handstands at a party with Syd Barrett.

Where the Soft Boys play in the background and no one crosses a picket line. Like a long walk next to the train tracks on Ringo's day out with Sunlight Bathed in the Golden Glow: A little blood in your teeth of an Andy and Edie bubblegum Dream.

RIYL (Recommended If You Like): Big Star, Feelies, Felt, Syd Barrett, Robyn Hitchcock, Sharp Pins.