'My name is Alex Cameron and I won't waste your time. When you're talking about me and my business partner, Roy Molloy, you're talking about the online cowboys in the wild-west days of the World Wide Web.

And if you want to know what we're really about just look at all the things you wish you'd done differently.

All the things you stopped yourself from doing on account of the fear of failure, or rejection.

Weigh that up against your ambitions. Think about your work ethic. We're reclaiming failure as an act of progress.

An act of learning. Something to celebrate. A word's meaning can change depending on who utters the thing; and so we present characters - shapes are morphed and stories are delivered.

This is a collection of 4-minute tales written to provide you with insight into the inner workings of failed ambitions and self-destruction.

Unedited, uncensored, and without inhibition. I've learned to reveal what I want to unlearn.

I cast a light on the darkness and in doing so understand love and compassion. Fear is to be confronted, and to learn strictly requires failure - over and over.

Celebrate failure with Jumping The Shark.'