Storm Cloud Grey vinyl. Admittedly, I'm not a great salesperson when it comes to running our little label.

I do my best not to give into hyperbole or build something up too intensely if someone has not heard a new artist yet.

I prefer to simply present the music and let the listener decide how they feel about it.

However, we live in an age when the "story" put together by publicists, labels, and managers are often the driving force of an artist's ascension into the zeitgeist.

And for me, that's always felt rather artificial, even when the narrative is genuine. But every once in a while, a project comes along that takes on a life of its own.

And I can say without a doubt that the growth of Pale Jay's reach since we first started working with him has little to do with conjured narratives or clever marketing, but more to do with how the music makes the listener feel.

It's that simple. In fact, Jay is so enigmatic and without a narrative that the mere absence of a story has become the story.

Who is he? Where is he from? What's next? Some questions are better left unanswered in my opinion, my friend.

Including the question, "Why does this music make me feel so much?" You're better off just sitting back, disconnecting, and letting Low End Love Songs by Pale Jay wrap you up.

Enjoy and spread the good word. _ Terry Cole "Low End Love Songs", more so than previous releases, is a diary in form of song.

I knew I just had to wait for the songs to be ready to be picked, like ripe fruit from a tree.

Each tune encapsulates a distinct moment in my life, with music serving as my means of processing complex and sometimes conflicting emotions.

In this album, I depart from loop-based song structures towards more intricate and lush compositions.

Latin influences permeate the music, adding new layers of rhythms and textures to my soul-music roots.

- Pale Jay