San Francisco's The Reds, Pinks & Purples are keeping on their very prolific track, announcing a new album, Unwishing Well, that will be out in April.

Glenn Donaldson keeps it gloomy _ wouldn't want it any other way _ with titles like "What's Going On With Ordinary People," "We Only Hear The Bad Things People Say," and "Dead Stars In Your Eyes." Crystalizing the tragic self-celebrating kingdoms of fortunate failures, false heroes, music press deities of limitless deceit, hometown dive gods and humanity in the grips of all its romanticized wonder and woe _ DIY pop titans The Reds, Pinks & Purples take aim at the threads of hope with untethered abandon on their new album "Unwishing Well." Spanning 10 gem-like tunes, it's yet another exhibition of Glenn Donaldson's flawless mastery of intimate - yet expansive - downcast pop.

Over the course of the last five years The Reds, Pinks & Purples have released six albums, several EPs and countless singles, all dedicated to breathing fresh life into the cerebral, leftfield pop that animated the gloomy teens, college radio DJs and record store clerks of the 80s and 90s.

Such touchstones as The Go-Betweens, The Smiths, Magnetic Fields, Felt and more are obvious inspirations, but Donaldson's prolific, prodigious talent for mood and melody have virtually created their own genre, and "Unwishing Well" is its purest embodiment yet.

The first single from the album is a great example of the RPPs worldview, a look at the concessions of pop stardom through an outcast's eyes titled "Your Worst Song Is Your Greatest Hit." Over dreamy, grey-skied guitar and synth washes, Donaldson laments, "Your first idea got watered down," adding, "Only the worst parts could be found." White vinyl LP and/or CD, RIYL The Field Mice, Blue Boy, The Clientele, Cindy...