Sometimes you have to move backwards to move forwards. Just ask punk cultural commentators BODEGA, whose new album sees them carve a new future from fuzz-soaked, consumerism-skewering shards of their past.

"Our Brand Could Be YR Life" is BODEGA's first album release through Chrysalis Records.

"It's something we've been wanting to do for years," guitarist and vocalist Ben Hozie explains of Our Brand Could Be Yr Life - a collection of catchy indie-rock ruminations on the slow-creep of corporate-think into youth culture, first written eight years ago.

The 15 tracks on "Our Brand Could Be YR Life" explore indie-rock subgenres, self-critique and everything in between.

"I think it's our best- sounding record to date," says Hozie, "It's got dance-punk. There's some shoegaze on there.

There's slacker rock on there. There's psychedelic rock on there. R.E.M, too. We wanted to be another band in a long stream of missionaries, proselytising a certain type of rock subculture."