A monumental career in pop music isn't easy when the system is built against you. But South African songwriter, producer and multi-instrumentalist "Om" Alec Khaoli managed to do just that with his band Umoja.

As apartheid reached its violent peak, Khaoli pursued an escapist form of dance music that resonated across his complicated country, influencing countless legends and releasing recordings across the world.

Umoja, which means oneness or unity in Swahili, was clear in its message to the public.

"Oriented towards society, advocating uniting of people. Race was the big thing," Khaoli says.

"We wanted people to come together and unite and just form a oneness." Indeed the band's fanbase was mixed among black, colored and white fans.

However, their lyrics were not overtly political. "If you wrote songs about apartheid, we would disguise them.

If we used language as it was, we would get arrested." The band helped refine a commercially powerful emergent style, bubblegum, with the album 707 in 1988.

"Bubblegum music was about escape," according to Khaoli. "If you had grown up in South Africa at the time, there was nothing more in your life than oppression.

It was even in your dreams. Anything that was a way out was welcome... When this music was playing everyone just wanted to dance, just have a good time."